Case study on a publishing house

IPC is a leading magazine publisher. Almost 26 million adults. The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th.
They publish over 80 magazines which include What's on TV, Pick Me Up, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper*, Country Life, The Field, Rugby World, Practical Boat Owner and Look, there latest high street fashion and celebrity weekly. their digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC’s brands are very simply at the heart of the UK's cultural life.
IPC is owned by Time Inc., the publishing division of Time Warner Inc. IPC is split into five distinct publishing divisions: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Alongside these is Marketforce, the UK's leading magazine distribution business. IPC employs over 2,200 people. With every publisher they will not have more than one of the same time of magazine, for example a publisher will not publish two types of hip hop music magazines as they will then go up against each other not making as much profit