Vibe magazine was launched in 1993 by Quincy Jones and is published by Time Inc. The majority of the publication features R&B and hip – hop music artist however interviews from actors and other entertainers can also be found.
The magazine is released monthly and the target audience is mainly young people that are influenced and inspirations come from reading about celebrities and also people that like to follow the hip – hop culture. This magazine is different from its competitors as other magazines focus more on one particular genre some also try to attract people from a certain ethnic background.
Vibe magazine also appeals to both men and women
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